No one protects like a mother… A new ad campaign by Lysol celebrates the protective strength of mothers, and the incredible lengths they will go to keep their children safe. (For their part, Lysol says that no one protects against germs like their product.)

The ad campaign, named “What it Takes to Protect“, is created by McCann New York and features a video depicting wild animals to symbolize the fierceness, strength and beauty of motherhood. This creative ad campaign features humorous moments and touching images that will resonate with Moms everywhere.

What it Takes to Protect” was especially inspiring to me, as a mother who has been involved in family court proceedings with an abusive ex because what keeps me going day after day, week after week, and weeks turning into years in family court… is that motherly instinct to love and protect my child above all else.

The term “Protective Mother” is actually used to describe women, who are often survivors of domestic violence. who fight for the safety and well-being of their children, and fight to maintain a relationship with their children in family court. Abusers often initiate custody disputes or other legal action against their victims as a way to maintain power and control, and will use children as a pawn to hurt their ex partners. Sadly, the family court too often fails to recognize domestic violence and how it manifests post separation and rulings are issued that endanger both mother and child, and often results in a dangerous abuser gaining unsupervised visitation or, even, sole custody. The efforts these mothers make to escape the abuse, and attempt to keep their children safe and rebuild their lives under such daunting challenges, is truly courageous… and should be celebrated. 

According to McCann New York Co-CCO Thomas Murphy,”There is something deep and universal in the motherly instinct to protect. and it goes beyond human moms… Everyone knows that in nature you don’t mess with the mother! McCann New York, Lysol Show You How to ‘Protect Like A Mother’

What it Takes Protect” offers an interactive website: Protect Like a Mother (Lysol)

The website features fun facts about animal mothers in the wild portrayed with stunning pictures of animal mamas and their babies, allows you to e-mail a Mother’s Day card and showcases the video.

In addition, there will be a free, family friendly event in Brooklyn, New York over Mother’s Day weekend May 13-14, 2017. According to the website,”The free, family-friendly exhibit will pay tribute to the fiercest moms on the planet through larger-than-life interactive animal installations, reaching up to 24 feet in height and including an eagle, an octopus and an orangutan. The installations will chronicle motherly instincts through visual storyboards of the most incredible moms on Earth.

Date: Mother’s Day Weekend – May 13th – May 14th
Time: 9am – 6pm
Location: Brooklyn Bridge Plaza at Brooklyn Bridge Park”

Public Domain: http://www.clker.com

Public Domain: http://www.clker.com

“I remember my mother’s prayers and they have always followed me. They have clung to me all my life.” –President Abraham Lincoln

For all the mothers who cannot be with their children on Mother’s Day, my deepest condolences. Remember your love, your prayers and your guidance and care do make a difference in the lives of your children.

Your children are a gift from God, and your role as mother is part of His great plan… Psalm 113:9,” He settles the barren woman in her home as a happy mother of children. Praise the Lord!”

You are not defined by the accusations that tear into your soul, you are worth so much more. The challenges that stand against testify to your strength and courage. You are irreplaceable. Important. Loved. Needed. Worthy. Beautiful.

Stay strong, my prayers are with you all.

EJ, 2010.

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